Wattbike and Zwift have joined forces with an all-star lineup to host a virtual cycling challenge to raise money in aid of Wheels for Heroes. The event, led by multiple ashes winner and Wattbiker Kevin Pietersen will see a host of celebrities take on Tour de France champion, Chris Froome.
The race will be broadcast across Sky Sports Main Event, Arena and Mix, as well as Zwift’s YouTube channel, on Sunday 7 June at 7.30 pm BST.
Chris Froome and Kevin Pietersen will be joined by a mix of celebrity friends. Confirmed for the battle are Mel C, Olly Murs, Ryan Giggs, Andrew Flintoff, Lee Westwood, Maro Itoje, Steph Houghton, Darren Gough and Kirsty Gallacher. The coverage will be hosted by Laura Woods, Romesh Ranganathan and Matt Stephens.
“I’m really happy that we’re in a position to be able to provide help to our key workers during this tough period, and what a way to do it,” says Kevin Pietersen. “As well as providing funds to donate 1,000 bikes via Wheels for Heroes, we’re also looking to provide some fun. We’ve got a great bunch of celebrities looking to beat Chris on Sunday. I’m looking forward to providing an upset!”
‘The Race’ will be hosted on Zwift. Celebrity guests and Kevin Pietersen will all be connecting their Wattbike smart bikes to the online platform in a race on Watopia’s Volcano climb circuit, a 22.8km course with an elevation of 192m. Participants will be gridded at the start with each rider to set off at intervals based on their fitness ability.
Kevin and his celebrity competitors will have to complete a gruelling FTP test onboard their Wattbikes in advance of the race to provide an accurate assessment of ability.
Chris Froome will be setting off last in pursuit of all ahead of him. This will be a hard-fought battle for all but could see any one of our celebrity guests take the win.
“We are really excited to be able to get behind this great cause,” says Richard Baker, CEO of Wattbike. “Wattbikes are the choice of professional athletes around the world, offering the most accurate power, technique and performance data, making them the perfect bike of choice for this challenge”
Richard continues, “All riders will be provided with a start time based on a recent FTP test, and so we see this as being a close-fought battle. The entire Wattbike team would like to wish all competitors the very best of luck, and we hope they have some fun out on the blustery roads of Watopia!”
“I’m looking forward to watching the race and seeing how all these athletes compete on the bike,” adds Eric Min, CEO & Co-Founder of Zwift. “It’s been fantastic to see how many people have come together to use the platform to raise money for great causes and Wheels for Heroes is another example of a great cause our community is supporting.”
Tune into The Race on Sky Sports Main Event, Arena and Mix, as well as Zwift’s YouTube channel, on Sunday 7 June at 7.30 pm BST.
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