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Last week, Studio L’Echelon was opened by Olympic and Commonwealth cycling mechanic Selby Marshall and David Schwieler, who installed the largest fleet of Wattbikes in the world to create this revolutionary training studio. With over 660 square metres of space spread over three levels, the cycling studio has 40 Wattbikes and will provide a complete training and support centre for all of Stockholm’s cycling enthusiasts and triathletes.
The studio has opened up to challenge current indoor cycling concepts, and Wattbike Nordic Senior Brand Manager Johan Hellström gave us his insight:
“For Wattbike and for Stockholm as a city, the launch of Studio L’Echelon is definitely breaking barriers. It is the largest Wattbike setup of its kind in the world, and the first truly independent cycling studio in all of the Nordic countries. The studio focuses on performance cycling, and not just entertainment cycling, which a lot of spinning studios tend to focus on today. The training sessions at the Studio are run by world-renown coaches who coach world-class athletes. To put it simply, Studio L’Echelon is setting a new standard for the indoor group riding concept.”
The cycling studio showcases Sweden’s first state of the art cycling space, which includes a boutique gym, advanced bike fitting services, sports science testing, and access to personal training and physiotherapists. The primary space in the studio contains the Indoor Cycling Lab, which holds 40 Wattbikes together with three projected screens that display workout requirements along with riding statistics. The studio also offers indoor training rides focusing on areas such as Recovery & Technique, Endurance, Base Building, VO2 Max, and Sprints. The studio also offers pedaling performance analysis, corporate training, indoor cycle racing events, and rides on Zwift or The Sufferfest. Everything to make sure customers can improve their performance whilst getting the smoothest ride possible.
The studio launch on the 23rd of October was a great success. Olympic triathlon silver medalist Lisa Norden and professional mountain biker Calle Friberg spoke at the event together with Mattias Reck, elite trainer for professional cycling team Trek-Segafredo. Reck also gave the studio instructors a lesson on training with power, ensuring instructors can help clients maximise their performance with the Wattbikes. Founder Selby Marshall comments:
"Our goal when establishing Studio L’Echelon was to create a world-class training facility for cyclists and triathletes where riders of all levels felt welcome, understood, and encouraged. We provide riders with a place to train efficiently, enjoyably, safely and together. We truly believe that in this age where people are becoming increasingly isolated that being together and sharing the challenges of training will yield better results. We utilise a number of systems including the Wattbikes to provide riders with the best data and performance analysis possible. Our goal is to assist our members to achieve their goals and to be their best selves."
It seems that some of these goals have already been achieved, as before the studio opened the team was already selling 12-month memberships to customers who had never seen the studio or even heard about schedules or classes, proving just how much an indoor cycling concept like L’Echelon was needed in Stockholm.
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